Sony SportsIt's Not Football, It's War La Liga Campaign
AgencyJ Walter Thompson
RoleWriter - Film
RecognitionGoafest Bronze, Primetime Awards Gold, Primetime Awards Silver
The brief
Sony Sports' La Liga rights demanded more than match-promo. We positioned the new season as a continent at war — It's Not Football, It's War — using portraiture and high-contrast cuts of the rivalries that define Spanish football.
The craft
A multi-week tournament platform anchored by hero films and match-day teasers, timed around El Clásico, the Madrid Derby and the title run-in. Won Goafest Bronze and Primetime Gold + Silver.
Film
The work — 3 pieces
