Sreenath Pillai
← Index·Climate · Creative Activism·2023

Cannes LionsThe Brief 2023 Global Finalist

AgencyIndependent

RoleStrategy, Concept, Copy

RecognitionCannes Lions — Global Finalist · The Brief 2023

Chief Earth Officers — The Brief 2023

The brief

Cannes Lions' open creative brief — The Brief #3 — partnered with New Zero World to address the climate crisis through storytelling. The submission positioned climate communication as a chain of small, repeatable acts rather than one apocalyptic plea.

The craft

An entry built around the Chief Earth Officer device — turning every leader, employee and citizen into a named role in the climate response — and a system of recruitment posts, manifesto pages and visual identity carrying it. Selected as Global Finalist.

The work — 11 pieces

Chief Earth Officers — recruitment post
01 · Recruitment post — Chief Earth Officer
The Brief 2023 — manifesto
02 · Manifesto page
The Brief 2023 — system
03 · Identity system
The Brief 2023 — campaign extension
04 · Campaign extension
The Brief 2023 — campaign extension
05 · Campaign extension
The Brief 2023 — campaign extension
06 · Campaign extension
The Brief 2023 — campaign extension
07 · Campaign extension
The Brief 2023 — campaign extension
08 · Campaign extension
The Brief 2023 — campaign extension
09 · Campaign extension
The Brief 2023 — campaign extension
10 · Campaign extension
The Brief 2023 — Global Finalist mark
11 · Global Finalist mark

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