RR Kabel · Women's DayMain Kabel Hoon
AgencyIdeatelabs
RoleWriter & Creative Director — Concept, Film
Recognition
The brief
Cables are invisible. Electricians who lay them, even more so. For Women's Day, we reframed the conversation — Main Kabel Hoon — I am Kabel — and put women in the trade at the centre of the brand for the first time.
The craft
A Women's Day platform film and identity system — #MainKabelHoon — that ran across film, print and trade comms, and seeded the Kabel Star scholarship roll-out that followed.
Films — 2
The work — 4 pieces
