The project
An activation idea for Odomos: turn the World Cup's loudest export — the vuvuzela — into a tongue-in-cheek mosquito-warding artefact. The Buzz Off Tool turned a product benefit into a piece of football culture.
Notes
- —Activation concept
- —Identity + ATL extension
Stills · 4
Tagged
Activation · Identity · FMCG
Original case
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