Ganeshotsav Campaign
AgencyGlassbox
RoleCreative Head — Idea, Art Direction, Copy
The project
Ganesh Chaturthi is the festival of beginnings. Star Health is the partner for those beginnings to stay healthy. We connected the two with a single phrase — Achhi Sehat ke Safar ka Asli Vighnaharta — and built a campaign where every visual was a quiet metaphor for Bappa removing health's obstacles.
Notes
- —Gallery print pieces with hand-drawn elephant silhouettes
- —QR-style social system — every Ganesh form a scan-to-protect token
- —Hindi-Marathi bilingual adaptations across festival dailies
Stills · 8
Tagged
Print · Identity · Health Insurance
Original case
View on Behance ↗Next project