Guide On Wheels — App
AgencyEnormous
RoleCreative Director — Brand Artefact, Identity
The project
TATA Motors needed a launch identity for an in-vehicle guidance product across multiple export markets. We treated the launch like the unveil of a printed travel guide — Guide on Wheels — Delivering Destinations — borrowing book-cover typography and folk-craft illustration to position the app as a trusted companion, not a tech bolt-on.
Notes
- —Folk-art pottery truck as launch device
- —Print-style identity for a digital product
- —Cross-market template — Africa, South Asia
Tagged
Identity · App · Automotive
Original case
View on Behance ↗Next project